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SENIOR

HELPERS

NEEDED HELP

They wanted location-specific posts for nationwide franchises, each with different content needs. For that, they needed a content partner who was as versatile as they were prolific (and wouldn’t charge them a literal million dollars.)

AT a glance

Words
0 M+
Countries
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Content Pieces
0 k+
Businesses
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THE

PROBLEM

They wanted location-specific posts for nationwide franchises, each with different content needs. For that, they needed a content partner who was as versatile as they were prolific (and wouldn’t charge them a literal million dollars.)

Senior Helpers has one priority: provide exceptional care to the people who need it. In order to provide that care, people first need to know that they exist, and what they offer.

For that, they need content. 

To produce content at scale, they’d been relying on duplicate content—changing only the necessary location information for each franchise.

But Google penalizes duplicate content, so Senior Helpers knew they needed something more to continue reaching a larger audience.

Creating all of that unique content is a challenge in itself, but it’s only step one. There’s also editing, proofreading, and posting. Scaling up internally would have completely drained their team.

THE

Solutions

Verblio deployed a pool of trained writers and managed their content pipeline from start to finish, enabling Senior Helpers to focus their limited resources elsewhere.

Senior Helpers has one priority: provide exceptional care to the people who need it. In order to provide that care, people first need to know that they exist, and what they offer.

For that, they need content. 

To produce content at scale, they’d been relying on duplicate content—changing only the necessary location information for each franchise.

But Google penalizes duplicate content, so Senior Helpers knew they needed something more to continue reaching a larger audience.

Creating all of that unique content is a challenge in itself, but it’s only step one. There’s also editing, proofreading, and posting. Scaling up internally would have completely drained their team.

THE

IMPACT

Page views across Senior Helpers franchisees’ sites have increased 86% in 2023 and are expected to keep rising.

Senior Helpers has one priority: provide exceptional care to the people who need it. In order to provide that care, people first need to know that they exist, and what they offer.

For that, they need content. 

To produce content at scale, they’d been relying on duplicate content—changing only the necessary location information for each franchise.

But Google penalizes duplicate content, so Senior Helpers knew they needed something more to continue reaching a larger audience.

Creating all of that unique content is a challenge in itself, but it’s only step one. There’s also editing, proofreading, and posting. Scaling up internally would have completely drained their team.